Responsive website design is prerequisite for a successful business

Responsive website design is method of developing a website to provide the users with amazing viewing experience. In responsive websites, viewers can easily read the content, easily navigate with less need of resizing, and scrolling on different variety of devices such as desktop, tablets, ipads, smartphones etc. Responsive web design means a website that serves all devices on same URLs with each URL serving the same HTML to all devices and uses CSS to change how the web page is rendered on the device. Responsive websites are able to adjust their appearance according to the size and dimension of the screen.

Responsive websites act uniformly to users who are browsing these sites on different devices. These days, if you do not have responsive website for your business, you will fail to please and attract your consumers. The number of mobile device users has crossed billions across the world and it never seems to stop. So, one should start making their website responsive which will be compatible to all those devices.

When we are talking about to have responsive web designs for our business, responsive website design company would be the only help to do so. There are numerous benefits of having a site with responsive design.

•   Get noticed by Google: Google pays more attention towards responsive websites as compared to the sites which frustrate the users by offering them a scattered view. Google expects quality when user reaches to you through search. In addition to this, Google can easily identify you when you have only one URL.

•  SEO advantages: When a smartphone user makes mobile search, mobile optimized sites or responsive websites have higher chances to rank above poorly designed or non-responsive websites. Making two or three sites for similar business does not make sense and will also make it difficult for various search engines to crawl it as it has a unique URL. Making two different URLs can raise the issue of duplicity because both sites will have same content.

•  Better conversion rates: When we talk about people who love shopping from their mobile devices, responsive websites offer high conversion rate. Online shopping facility is best consumed by users who shop actively and their number is rising gradually. If you are not having a responsive website design for your online business, you may lose a huge portion of sales as non-responsive websites cannot offer this facility to customers.

•  Amazing user experience: The user who are accessing non-responsive website from different device such as from tablet, desktop or smartphone, they will get different view on each device. It automatically creates confusion in viewers’ mind and gets a complete disappointment for him/her. In contrast, a well-developed responsive web design offers organized navigation and automatically gets adjusted on all screens depending on their size without making your user feel any difference.