With huge potential of internet, SEO industry is growing with fast pace. SEO is the process of getting noticed in the top search results. Whether used for personal promotion or business purpose, SEO is the best way to improve traffic to your site and web visibility. These days, most of the businesses are aware of the advantages of Search Engine Optimization (SEO), thereby they are having their own website, but the extensive planning and the amount of time associated with optimizing and link building are usually overlooked by them. To make your SEO effort successful, unique writing skills as well as complete knowledge of how the technical players work in the background are required.
SEO has the ability to boost your website ranking or spoil your company’s reputation. SEO will actually work if done in a proper manner (using right strategies) but it can also have negative impact on your website’s reputation if you caught under the trap of fraudulent SEO companies. SEO services in India are offered by many companies; out of all, only few companies are genuine and professional. Take a look at some of the SEO scams and how to ignore dealing with fake companies.
1. Results in a Short Amount of Time
There is no doubt that we all want sure results in short time, in any regards. All good things take time and this strongly applies with SEO. Any company that promises results in small amount of time is not giving you a high quality and reliable service. People who are very desperate and show hurry usually caught in such scams. Such people never get their desired results. SEO is a long and time consuming process. Search engines trust, high quality links, building credibility, and engaging and SEO friendly content all make the process lengthy. Popular search engines like Google rarely look for pace so it’s vital to remember that patience is the key.
2. Guaranteed Rankings
If any SEO firm offers you sure rankings and makes impractical promises probability is, they can be self-claimed SEO specialists. Guaranteed top ranking on Google or all search engines are impossible to validate. Companies making these claims can be fraud and you need to avoid getting in touch with such companies. If you want guaranteed high ranking in search results, you can pay for it – Google will never mind. However, long lasting and competent organic traffic (natural traffic flows) and a good ROI, are a totally different story.
3. Free Trial Services
There are many SEO companies which offer free trial for 30 days. Beware of such fraud companies. To run a successful SEO campaign, you need a lot of time to understand the company paying for the services, its competitors and to develop strategies. This involves number of meetings with the client to determine their requirements and customizing a specialized SEO service and this cannot be done in a free trial service of 30 days. In simple words, 30 days is not sufficient time to establish a successful campaign. By giving them access to your site, you are just wasting your time.
4. Undisclosed SEO Strategies
Any genuine company will be able to develop an effective SEO strategy and will share with you what exactly they are doing to your site, this way you’ll be always in the loop. Therefore, SEO strategies are no secret; if any company says so, means they are not genuine. Yes, there are few sides that are proprietary and you don’t need to know all their research tools, techniques and software they employ, but SEO companies that attract you with their ‘business secrets’ will use methods that will get you banned by Google ultimately.
5. Excellent Quality Services at the Lowest Possible Price
High quality SEO services at cheap prices will surely attract you. SEO is a highly complicated and time taking task which needs thorough knowledge and skilled technicians. In SEO, there is no such thing as cheap. If you want quality services, you need to invest money. You will get what you pay for.
6. Customer Service Skills
If a company is not showing much interest in knowing your business needs and expectations, there are high chances that they will not give a good service. A genuine and reputable company offering SEO services in India will show their interest in knowing more about your company so that they can offer you best. They will do everything in your best interest to suit your preferences.
7. Ownership of Content
High quality and well-written content makes up a vast quantity of the SEO services you are paying for and anything you pay for should be yours. A trustworthy and professional SEO firm will guarantee that the content they will write for you, you have rights on them. Thereby, before signing the agreement check properly your agreement for ownership of the content.
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